Introducing DHS Complete Hire: The Same Trusted Service with a Fresh New Look!
Over the past 32 years, Drogheda Hire and Sales has been your go-to partner for all things hire and sales. We’ve built a reputation for reliability, quality, and outstanding customer service. And now, we’re taking the next step in our journey.
We are excited to announce that we have rebranded to DHS Complete Hire!
But don’t worry, while our name and branding may be changing, we are still the same great company you know and trust. Our commitment to providing top-quality hire equipment and exceptional service remains exactly the same.
Why the Change?
After 32 years as Drogheda Hire & Sales, we’re evolving to reflect our ambition to grow the business beyond our current bases in Drogheda and Dublin. The name DHS Complete Hire highlights our commitment to continue to be your comprehensive one-stop-shop solution, offering the same wide range of reliable products and services you trust.
As our business expands, we want a name that reflects our full-service capabilities and aligns with our vision for the future. We are more than just hire and sales - we are your complete hire solution. This transition allows us to modernise our identity while staying true to our core values.
Same trusted team, bold new look - experience the evolution.
What Does This Mean for You?
- No Operational Changes: You’ll continue to work with the same team, in the same locations, receiving the same great service and products.
- New Look, Same Commitment: Our branding is getting a fresh, modern update. You’ll see our new logo and colours online from 4th March at www.dhscompletehire.ie. Updates to signage, vehicles, and other materials will follow in the months ahead.
Looking Ahead
We’re proud of our history and excited about the future. This rebrand is about building on what has made us successful while ensuring we’re well-positioned to meet your needs now and into the future. We see this as a stepping stone towards further expansion, new innovations, and an even stronger customer experience.
We also want to take this opportunity to thank you—our loyal customers. Your trust and support have been the foundation of our success, and we are committed to serving you with the same dedication and reliability under our new identity.
Frequently Asked Questions
Why has the name changed to DHS?
The name change prepares us for growth across Ireland, where ‘Drogheda Hire & Sales’ won't always resonate. We’re modernising our brand while keeping everything you value—great service, reliable products, and a trusted team. Our website will now be found at www.dhscompletehire.ie.
Will there be any changes to the service I receive?
No. You’ll still work with the same people, in the same locations, and receive the same high-quality service and products. The only change you’ll notice is our updated branding.
When will I see the changes?
The new brand will appear online from 04 March at www.dhscompletehire.ie, with physical updates—such as signage and vehicles—rolled out in phases over the following months.
How does this benefit me as a customer?
The updated brand reflects our commitment to continuous improvement and growth, ensuring we’re well-positioned to meet your needs now and in the future. It also makes it easier to identify us as your go-to hire partner, whether in Drogheda, Dublin, or beyond.
Does this mean DHS is under new ownership?
No. DHS remains part of the AER Rents Group. This rebrand is about modernising our identity and preparing for growth, not changing ownership or leadership.
Join Us in the Excitement!
We officially rolled out our new brand on Tuesday, March 4th, and we want YOU to be part of the journey!
We’re thrilled to introduce this new chapter and look forward to growing alongside our valued customers and partners. Whether you need equipment for a large-scale construction project or a simple home improvement job, we remain committed to delivering all you need, right where you need it.
Thank you for being a valued part of our journey. We can’t wait for this next chapter as DHS Complete Hire and look forward to continuing to serve you under our bold new brand!